ZOWIE 01

$60.5
$55 per t-shirt when you buy 2, $49.5 when you buy 3 or more
(applied at checkout)
.
  1. A unique collar that looks effortlessly great worn alone or underneath a jacket, jumper or shirt.
  2. A soft, airy and luxurious 100% organic cotton fabric, neither too light nor heavy.
  3. Made to last in Portugal from knit to finish.
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  • 100% organic cotton, grown and spun in Turkey. Knitted in 160g/m² rolls and roll-dyed in the region of Guimaraes, Portugal, E.U. Certified OEKO-TEX 100 and GOTS.
  • 12mm 1/1 rib on collar, mid-length sleeve, athletic cut.
  • Italian shoulder, square armscye, neck tape reinforcement on the back of the collar and shoulder seams, double stitching except on collar.
  • Laser cut, manufactured and washed with precision and care in Guimaraes, Portugal, E.U.

The GOSSUIN fit

  • Adjusted to fit the body yet retain comfort.
  • Fitted mid-bicep sleeves.
  • Take your normal size or one above for an oversize fit.

A note from Alain

I designed this t-shirt to be equally great as a light standalone piece or and undergarment underneath a jumper or a shirt. The shape of the collar looks especially beautiful in a vest or under a shirt. This is my new go-to undergarment.

To give your T-shirt a good and long life please follow these simple guidelines:
  • Avoid dry cleaning or tumble drying.
  • Prefer machine wash at 40°C. Go up to 60°C (white only) if absolutely necessary. No bleach, please. Wash similar colours together.
  • Prefer natural drying (on a hanger). It will preserve fibres and ensure your garment lasts longer.
  • Medium iron, medium to little steam. Choose cotton program if you have one.

See ZOWIE 01 in movement

Join Franck on the beach

A tshirt like no other

ZOWIE 01 is not your ordinary t-shirt.

It features a unique collarand is a true creative basic, the best foundation of any stylish outfit.

Designed with versatility in mind, ZOWIE 01 will be your reliable go-to undergarment. It will also shine as a solo piece when temperatures get warmer.

Make every outfit count with ZOWIE 01.

Elementary colors

Elementary colors

Elementary colors

  • color
  • White
  • Heather gray
  • Navy blue

As always, we carefully crafted three essential colours for every man's wardrobe.

Alain's expert eye chose original shades of navy blue and heather gray, elevating any outfit.

The fabric rolls are dyed before manufacturing to ensure colours last long and do not fade after washing.

As always, we carefully crafted three essential colours for every man's wardrobe.

Alain's expert eye chose original shades of navy blue and heather gray, elevating any outfit.

The fabric rolls are dyed before manufacturing to ensure colours last long and do not fade after washing.

As always, we carefully crafted three essential colours for every man's wardrobe.

Alain's expert eye chose original shades of navy blue and heather gray, elevating any outfit.

The fabric rolls are dyed before manufacturing to ensure colours last long and do not fade after washing.

A distinctive collar

Design is the very foundation of everything we do at GOSSUIN. We are always on the lookout for original shapes that are also functional.

The collar of this T-shirt is no different. It was specially developed to look great underneath a shirt or overshirt but also as a standalone piece. More than 2 years of work and a dozen prototypes have been necessary to fine-tune it.

It is distinctive yet effortless to wear. It will readily be incorporated into any outfit while adding a slight touch of singularity.

Neither too light nor heavy

Do not trust anyone telling you that quality and resistance depend on weight. It can add to it, but the quality of the cotton used and the technique of the knitting workshop are the most critical factors here.

To make this t-shirt, we have tried all kinds of weights ranging from 120 to 220g/m2. We chose the best balance for a versatile undergarment that looks great as a solo piece.

At 160g/m2, this piece will be great under a t-shirt or jumper but will not be too warm when temperatures rise. The weight ensures it is breathable and drapes nicely without feeling like cardboard or losing shape.

The fabric is soft and delicate and has a silky, luxurious hand. It is robust, dense and made to last.

Square armscye to the rescue

Like on our jumpers, the armscye is square-shaped rather than circular.

This detail, inspired by military garments and sportswear, is associated with increased comfort and better drape.

Italian shoulder for a lean silhouette

We chose an Italian shoulder that starts on the collar and finishes at the back of it.

This technique usually helps make the silhouette leaner as no seam is visible from the front to create separation. The shoulders look nice and clean.

A true cut

Most T-shirts these days are plain bags with no real cut to them.

ZOWIE 01 comes with a slightly more fitted cut. We added a slight drop from the chest to the waist and hip to make it more athletic while remaining comfortable. It is not slim or close-fitting.

Made to last in Portugal

The t-shirt is carefully sewn together in Portugal with double stitching on the outside seams and single stitching on the collar.

Jersey bands, a.k.a. neck tape, have been added on the shoulders and the back of the collar to strengthen the seams further and ensure the t-shirt lasts longer.

Our workshop has conducted extensive tests to ensure seams do not twist and this t-shirt does not shrink.

It will naturally depend on your care, but we have done our part.

Traceability

We fight for people to own less but better garments.

To guide you on that path, we promise to clearly tell you what we know and what we don't at every step of garment making process.

  • Cotton fibre

    Cotton fibre

    Medium transparency

    Combed GOTS organic cotton grown and treated in Turkey in various cooperatives.

    Certified OEKOTEX 100.

    Transport
    Transport to spinning mill via truck.

  • Spinning

    Medium transparency

    Spun in Inegol, Turkey.

    Certified OEKOTEX 100 and GOTS.

    Transport
    Transport to knitting factory in Portugal via container ship.

  • Knitting

    High transparency

    Knitted in Guimaraes, Portugal, E.U.

    Certified OEKOTEX 100 and GOTS.

    Transport
    Transport to dyeing factory via truck.

  • Dyeing

    High transparency

    Reactive roll dye in Fafe, Portugal, E.U.

    Certified OEKOTEX 100 and GOTS.

    Also certified RCS and OCS which ensure the contents of dyed fabrics are properly audited.

    Transport
    Transport to the manufacturing workshop via truck.

  • Cut and make

    Manufacturing

    High transparency

    Laser cut, sewn, finished and washed in Guimaraes, Portugal, E.U.

    Certified OEKOTEX 100, GOTS and OCS.

    Transport
    Transport to our warehouse in Paris via truck.

Environmental impact

Let's be clear, manufacturing new garments will always impact the environment.

That said, by measuring it, we can identify how to gradually reduce it on every new creation.

This is the impact of producing one HELLENICE 01 shirt.

  • 2.8 kg

    of emitted CO2 equivalent

    Or ~29km by car

  • 31 mj

    of consumed energy

    Or ~11 hours of heating in a flat.

Redefining the everyday essential

As we embarked on the creation of this unique piece, we were haunted by a singular question: Why add yet another round-neck T-shirt to a world already teeming with them? Could we break free from the mundane and yet stay rooted in the foundation of any stylish outfit?

An idea sparked: a fusion of shapes, marrying the circle and rectangle. A hybrid form that could be the perfect centerpiece for a t-shirt equally stunning as an underlayer or a standalone statement.

While the concept sounded straightforward, its execution was anything but. Striking the ideal balance was a complex dance – a challenge that kept us engaged for over two years and more than a dozen prototypes.

The result? A piece daring to reimagine the classic T-shirt, while honoring its versatile roots.

A daring piece needed a bold name. ZOWIE came instantly to mind, an hommage to the name the legend Bowie - constantly questioning the norm - gave his son.

Solid color foundations

As our debut T-shirt collection, we chose to embrace hues that seamlessly integrate into any ensemble.

Though Alain's love for color was slightly restrained, he dedicated extra effort to unearth intriguing shades within the two classic colors on offer. After all, the devil is in the details.

Wear responsibly!



It took many people to bring ZOWIE 01 to the world. This section is dedicated to them.

Models

Creative

  • Valentin Durandeau video capture
  • Clément Vidon photography
  • Alain Gossuin photography - video
  • Arthur Thoby video - web design

Paradise is other people

We warmly thank Joséphine, Diana, and Duarte for their precious help during the shooting.

We thank our suppliers and partners for their transparency towards their materials and processes.